Bryan Arbelo

Today · Queensland, Australia

Bryan Arbelo

Head of Engineering / Chief Technology Officer

Fifteen years from a first engineering job, learning English on the side, to running engineering for Australasia's largest automotive aftermarket parts distributor.

Hands-on engineering leader with 15+ years spanning full-stack engineer to Chief Technology Officer, comfortable as a player-coach across scale-up and enterprise. Repeat startup CTO across marketplaces, fintech, healthtech and e-commerce who built the Jarvis home-services marketplace zero-to-one and led it through acquisition by category leader Whizz. Builds applied generative-AI products on AWS and leads AI-enabled engineering teams.

LinkedInhello@bryanarbelo.com

2018 - today

Tree

Leading engineering, from startup CTO to enterprise Head of Engineering.

– Present · Remote, Australia

GPC Asia Pacific Head of Engineering, Asia Pacific (Digital Division)

Australasia's largest automotive aftermarket parts distributor, a subsidiary of the NYSE-listed Genuine Parts Company.

  1. Scale

    1,000,000+

    SKUs on the digital commerce platform

    Live inventory availability, transactional integrity and synchronisation between commerce, ERP and store systems.

  2. Milestone

    A major platform program driven to production

    Reset architecture, delivery cadence and engineering standards, then took it live.

  3. Milestone

    Generative AI on AWS

    A conversational analytics assistant over governed data models, giving business teams natural-language access to their own data.

  • Lead a multi-disciplinary engineering group (engineers, QA, design) and act as cross-team solution architect across a large IT organisation.
  • Established the engineering operating model end to end - Git workflow, CI/CD, cloud architecture, sprint planning.
  • Delivered in-store kiosk and POS solutions, B2B trade portals, finance-system integrations and warehouse/fulfilment software.

– · Remote, Australia

Hudled Hands-on Chief Technology Officer

An Antler-backed Sydney SaaS fintech.

  1. Scale

    ~US$100M

    SaaS spend under management

    Across ~300 customers during my tenure.

  • Led the engineering and technology function (team up to 7), owning roadmap-to-sprints delivery, code review, hiring and standards.
  • Delivered on TypeScript, React/Next.js and Node on Google Cloud; drove SEO-led growth.

– · Remote, Australia

Match My Makeup Chief Technology Officer (Contract / Interim)

  1. Milestone

    Monolith to microservices

    Re-architected a legacy Java monolith into containerised microservices on AWS, with CI/CD and infrastructure as code.

  • Built business-intelligence reporting and managed contractors across data modelling, forecasting and analytics.

– · Remote, Australia

Whizz Technologies Chief Technology Officer, Jarvis product

  • Retained through Whizz's acquisition of Jarvis to own engineering for the Jarvis marketplace, folding its platform and payments into the acquirer's stack.
  • Ran Stripe / Stripe Connect payments and automated payouts, native iOS/Android apps, and matchmaking.

– · Australia

Jarvis Home Services Chief Technology Officer and Shareholder

  1. Acquisition

    Acquired by Whizz, 2020

    Led the technology function as an equity-holding CTO through the acquisition by category leader Whizz, owning technical due diligence and handover. The combined business was around $25M.

    Reported in the AFR, October 2020

  • Built a two-sided home-services marketplace end to end - native iOS/Android apps, backend and matchmaking - with Stripe Connect payouts.
  • Ran marketing, SEO and email/SMS automation supporting customer growth.

2013 - 2018

Seedling

Engineer to lead - telehealth, computer vision, SaaS at scale.

– · Sydney, Australia

Genbook Front-End Development Lead / Software Engineer

  1. Scale

    22,000+

    merchants on the rebuilt front end

    A decade of legacy front-end re-architected into React/Redux single-page applications.

  • Stood up a front-end and automation team from scratch, owning hiring, architecture and tooling.

– · Melbourne, Australia

Attend Anywhere Development Lead / Software Engineer

  1. Milestone

    Telehealth in hospitals, two countries

    A WebRTC telehealth platform deployed across major Australian hospitals (Healthdirect) and NHS Scotland.

  • Migrated a legacy .NET real-time stack to Node and built a React/Redux management application and an iOS app.

–

Thinkful Web Development Mentor (part-time)

–

Modelit Software Engineer (contract to Salesforce.com)

–

GlamST Software Engineer - AR virtual makeup, computer vision

Later acquired by Ulta, 2018.

2011 - 2013

Seed

The launch pad. A first job, a degree and a new language, all at once.

–

Tata Consultancy Services Software Engineer, Target Corporation account

  1. Milestone

    First engineering job

    Tata Consultancy Services, on the Target Corporation account.

  2. Milestone

    BSc, Computer Science - Bios University, 2012

    Finished while working that first job.

  3. Milestone

    University of Michigan Certificate of Proficiency in English, 2011

    Learning English at the same time.

What I work with

Leadership
engineering leadership · team scaling and hiring · mentoring, coaching and performance management · technical roadmap and strategy · executive and board-level communication · technical due diligence · player-coach
Architecture and Platform
software and solution architecture · microservices · distributed systems · platform engineering · systems and ERP integration · API and GraphQL design · payments (Stripe / Stripe Connect)
Cloud and DevOps
AWS · Google Cloud Platform · Microsoft Azure · Kubernetes · Docker · CI/CD · infrastructure as code (Terraform, CloudFormation, AWS CDK)
Languages and Frameworks
TypeScript · JavaScript · React/Redux · Vue/Nuxt · Node · PostgreSQL · GraphQL
AI
applied and generative AI · large language models · conversational AI · retrieval-augmented generation · natural-language querying of data warehouses

Education and certifications

Contact

Email hello@bryanarbelo.com or connect on LinkedIn.

Contact

Send a message